


Support content still has to sell trust
Even support pages feed the product and trade loops, because shoppers reading return policies are often one click away from abandoning a purchase if the operation does not feel credible.
How shoppers compare this line
| Surface | Behavior |
|---|---|
| Footwear | Narrow by terrain, weather, and trip length |
| Shell | Compare fit, venting, and storm coverage |
| Guide | Use layering advice before building a full kit |

